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3 Things to Consider When Moving To Flexible Packaging

There are many motivational factors for making a move to flexible packaging. A common reason is simply customer satisfaction. If you’re considering making the switch, you may be concerned with how your customers already view your products. Like many companies, you may have determined that those customers don’t see your products favorably because they don’t like the packaging you offer.

While it may be frustrating to have to change the way you present your products to the masses, how customers see your product can be affected by a number of different things.

Package shape, ease of opening, colors, and other issues all matter. In a 2013 study that was conducted by MWV, 64% of respondents said they sometimes purchase products off the shelf because they are drawn to the way those products are packaged. That can happen without prior research into the product or the company, and with essentially no knowledge of the product at all. It’s not just about the way the packaging looks, either. Here are three other questions to ask and issues to consider when it comes to whether you should move to flexible packaging.

1. Can you gain cost savings in your packaging process?

It’s important that customers respond to your packaging, and equally important that your company can provide packaging options that allow you to make a profit. If the packaging costs more than the product, or if the way in which the packaging is created takes too many resources away from your company, it’s time to look into a different option. For many businesses, that can mean partnering with a company that provides flexible packaging options to choose from. Then you can have all different products packaged as and when you need them, without large expenses to shift from one type of packaging to another.

When you have choices for flexible packaging, you can get all of your products packaged in one place and you don’t need to make a big investment in equipment and warehouse space. Just the difference between buying all of that for your company and contracting with another company to provide that service can be extremely significant. Your customers may not notice (or care) where your packaging comes from, but they will notice if the packaging isn’t quality or if the prices of your products keep rising due to the cost of packaging. Poor quality and rising prices are easy ways to lose customers.

2. What are your current transit costs like?

There’s more to packaging than just gaining cost savings in the process. You also have to look at your transit costs, since these can add up quite quickly. If you’re paying very little to package your products, but you’re paying too much to transport them, you aren’t gaining anything. You could actually end up losing ground. With custom packaging options, you can find a company that will offer you a great price to pack your products and make sure they get where they are headed. That can be to your door, or to the businesses that carry your products.

You want to make customers feel important, and you can do that by showing them you care about how much they’re spending for your products. Lowering your transit costs can put more money into your company’s pockets, but it can also allow you to stabilize or even lower your prices in a time when most companies are raising prices on the products they offer to consumers. That difference in price on your end can mean significant savings on the consumer end, as well. Customers will notice that they’re spending less to get quality products from your company, which can help to build brand loyalty.

3. What is your current packaging’s environmental impact?

Marci Zaroff, an eco fashion expert, explains that sustainability offers “a connection for the greater good.” That can move customers toward purchasing a product from your company instead of another company that doesn’t pay attention to the environment. It’s all part of understanding customer behavior, which can feel complex and confusing at times. While some customers won’t care, many consumers today want packaging that’s easy on the environment. By moving your business in that direction, you give customers who are interested in sustainability one more reason to purchase their products from you.

Barbara Crowther, of the Fairtrade Foundation, has stated that 76% of consumers think that third-party certification from an independent company is best when it comes to verifying the environmental claims of a product. But what about the packaging? The more environmentally sound the packaging is, the better it will be received by consumers who are looking for products that aren’t damaging to the planet. Your business can make a commitment to environmentally friendly packaging without breaking the budget, by working with a flexible packaging company that can meet your needs.

To find out more about how flexible packaging options can help your company succeed, contact SLC Custom Packaging today. You can choose from many different types of packaging, and have more ways to get noticed by consumers. That can translate into higher profits and happier customers, which can be just two of the excellent benefits of choosing flexible packaging.