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Why Recyclable Packaging is Essential for Your Product

According to a study conducted by Business Insider, a consumer’s first impression on a product generally takes about seven seconds to create. This means that they have to make quick judgments based on limited information, and in many cases, all of that information is coming from a single place: packaging. To buyers, packaging is everything – whether they realize it or not. It represents convenience. It represents a brand’s identity. It also represents a brand’s promise to deliver exceptional quality in the end result.

These days, many companies are switching to recyclable packaging to continue to improve that ever-important first impression AND to help benefit their own bottom line at the same time. There are a number of reasons why recyclable packaging is essential for your product that you can’t afford to ignore any longer.

Lower Costs

On average, recyclable packaging helps lower the costs required to bring a product to market in a large number of ways. “Green” or “ecologically friendly” packaging operations don’t just benefit the end product itself, but the enterprises are also designed to reduce waste wherever possible. You’re not just making the decision to design a packaging option that won’t end up in a landfill – you’re supporting a packaging operation designed to protect the environment and save you money.

This means that the focus becomes on lighter, smaller and ultimately less expensive shipments. This means designing ecologically friendly packages that can fit in greater quantities in shipping containers. This also means being able to fit more products in warehouses or on retail shelves, both of which can lead to higher sales and increased revenue sooner rather than later.

Consumer Appeal

It’s been an accepted fact for years that packaging is one of the most important factors in not only how a product is marketed, but also with regards to whether a customer eventually decides to buy it. According to Susan Selke, Ph.D., recyclable and ecologically friendly packaging is a rapidly growing trend, even though it is still a relatively recent phenomenon. In an article published by Inbound Logistics, she discussed the idea that many consumers will choose an environmentally friendly product over a conventional package – even if they’re just looking at the same product packaged in two different ways.

This also feeds into and supports existing consumer behavior patterns. In a study conducted by Hubspot, roughly 90% of consumers said that they reused a product’s packaging in some way in their daily life after making a purchase. Switching to recyclable packaging is a great way of showing your customers that you support this idea.

It Feeds into Your Brand Persona

One of the great qualities about industrial packaging in general is that it helps communicate the overall feeling and impression of your brand that you were trying to convey in the first place. Effective packaging is more than just a utility – it helps you express the very personality of your brand, even in subtle and sometimes subliminal ways. Making the decision to go with recyclable packaging is a great way to underline the idea that you don’t just care about your customers, you care about the environment as well.

Recyclable packaging isn’t just essential for your product in terms of your bottom line – it’s also becoming increasingly essential for our environment. If you’re interested in learning about not only how to leverage the power of recyclable packaging to your advantage but also how innovation and ingenuity can take your efforts to the next level, please contact SLC Custom Packaging today.